Professional basketball player for the Chicago Bulls, Joakim Simon Noah, recently filmed a series of 60-second public service announcements in an effort to reach the youth, specifically in Chicago.
He and his mother unveiled the PSA’s Friday at a Near West Side community center in support of his charity, the Noah’s Arc Foundation. “The ‘Chicago Stand Up’ PSA campaign urges Chicagoans to put down the guns and stand up for peace.”
Noah’s success on the court is understated by the lack of NBA titles he has won. At the University of Florida, he won back-to-back NCAA championships in 2006 and 2007. Noah was selected by the Chicago Bulls in the first round (ninth pick overall) in the 2007 NBA Draft. Since then he has been a two-time NBA All-Star and won the NBA Defensive Player of the Year Award in 2014.
Along with Bulls’ point guard Derrick Rose, Noah’s efforts off the court are even more remarkable. He is bringing the spotlight to himself and the gun-shot victims of Chicago, after a recent tragedy with an “innocent child sitting inside her home about to make s’mores.” The Chicago Bulls organization responded in support of the Noah’s Arc Foundation saying,
“The summer months bring a lot of violence, and we felt it was urgent to get this PSA out now in order to bring some hope, change and support to the community. I appreciate the support Mayor Rahm Emanuel and the city of Chicago have provided in working to secure participation of the local news stations to run the PSA and raise awareness about this critical issue.”
Noah refuses to sit by idly and watch the devastating violence in Chicago destroy innocent lives. He urges Chicago to put down the guns and encourages fans to “stand up” in support of his cause to end violence.
Check out the PSA below and be sure to use the hashtag #ChicagoStandUp if you support Noah’s cause.
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